While the pandemic has affected all restaurants including Fosters Freeze, Nimesh Dahya says at the outset, “It made a big impact on our supplies. However, we overcame it and sales have been up over double-digits due to our store layouts and having walk-up windows.”
In fact, Fosters Freeze’s revenue has risen 20% during the pandemic despite indoor dining in California being prohibited or curtailed. Indeed 24 of its locations offer drive-thrus and 40 walk-ups. Neal Dahya also doesn’t expect the pandemic to curtail any franchising growth. It can tap the brand’s supply chains and many former Californians have moved to these nearby states, are familiar with the brand and feel a nostalgic connection to it.įranchising is what Neal and Nimesh Dahya learned at IHOP and Applebee’s, which moved toward all franchising, with few or no company-owned stores. But in the future, owning some shops is a possibility.
It’s targeting Nevada and Arizona as new states to expand in. Its outreach to find new franchisees includes “targeted PR and content marketing solutions, social media campaigns and SEO in designated states,” he says.
FOSTERS FREEZE DRIVE THRU FULL
“Once that opens, and they’re able to see the full design that will help with our growth,” Neal Dahya cites.
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