“You can taste the music," said Pickerell. And not only that, but different music led to different flavor profiles.
The resulting flavor was different-astonishingly so. After 10 weeks, that whiskey pulled the good caramels and lactones from the insides of the barrel walls much faster than it did in barrels that hadn't been subwoofed, he said. Pickerell, along with a team of scientists and Sweet Amber Distilling, the company Metallica started to make a spirit, ran tests, strapping transponders to whiskey barrels, turning on the music, and measuring things like gas chromatography and mass spectrometry. What if, he wondered, those subwoofers could move the molecules in whiskey? “It's like somebody dropped a bomb on the center of the stage” when the subwoofers went off, Pickerell said. Metallica operates on ultra-low frequencies. “It's like somebody dropped a bomb on the center of the stage." He’d felt the building shake and his guts tremble, and kept that knowledge for future use: “I knew that ultra-low frequency has the energy to move molecules.” Back in his younger days, he’d once stood in a chapel as the organist hammered out the lowest notes on the register. “There was sunshine coming out my ears,” he told me in Philadelphia in October, hours before we headed to see the band perform at the Wells Fargo Center.įor Metallica, Pickerell wanted to do something completely new. After a long talk and the signing of a non-disclosure agreement, Pickerell, a longtime Metallica fan, learned that the aforementioned deal was with Metallica itself. Awhile back he got a phone call from a drinks guy, who told him, hush-hush like, that there was a celebrity liquor deal that might interest him. He was the master distiller at Maker’s Mark for fourteen years before leaving to pursue his own projects, including the renowned WhistlePig. Courtesyĭave Pickerell was a titan in craft distilling. Pickerell flanked by Ulrich (left), Hetfield, Hammett, and Trujillo.
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In a market crowded with celebrity boozes, it's a whiskey worth drinking, from a band that wouldn't know how to put out a boring product if it tried. And the idea that you can reach for a bottle and go, I'm pouring some of my own beverage, that's pretty cool.” “It's given me a new relationship with whiskey, obviously because you're super proud with what you've done. “I love it,” Ulrich told me over the phone a couple weeks back, during a short break from their current tour. And unlike, say, Bob Dylan's unenthusiastic sponsorship of Heaven’s Door, the band is fully behind it. The spirit itself was born not of some later-in-life rocker despair, as the money dries up and the last farewell tour winds down, but rather an effort to make a modern whiskey for younger folks to embrace as their own, says Ulrich. Created in collaboration with master distiller Dave Pickerell, a rockstar himself in the whiskey world, Blackened is serenaded with the band's discography new and very, very old until it vibrates, soaking in the controlled, thumping energy as flavor from the barrel. In August, Metallica released its own whiskey brand, Blackened, the first liquor from the band. It's a show built around the fans, encompassing the fans, perfected in nearly 40 years on the road. Every fan will have had face time with lead singer James Hetfield, guitarist Kirk Hammett, and bassist Robert Trujillo. By the end of the show, every fan, between sporadic, ecstatic mosh pits, will have seen him play head on.
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As the band thrashes through two-hour-plus sets of face-melting, adrenaline-pumping mayhem, the circular stage at the center of the stadium with Lars Ulrich's drumset planted firmly in the middle slowly turns a full 360 degrees. Metallica plays concerts on a rotating stage.
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